Spotify to Reduce 6% of Workforce, the Newest in Large Tech’s Layoffs


Spotify will lower its workforce 6%, the streaming audio firm mentioned Monday, the newest expertise heavyweight to put off staff and tighten its belt. 

Based mostly on the variety of staff Spotify reported on the finish of 2021, a 6% discount would imply reducing roughly 400 positions. 

“Like many different leaders, I hoped to maintain the robust tailwinds from the pandemic and believed that our broad world enterprise and decrease threat to the impression of a slowdown in advertisements would insulate us,” CEO Daniel Ek mentioned in a notice to staff that Spotify printed on its information weblog. “In hindsight, I used to be too bold in investing forward of our income progress. … I take full accountability for the strikes that received us right here in the present day.”

Through the intervals of social distancing, folks’s utilization of Spotify tended to melt, as they stopped listening to music on the go after they have been caught at residence. However the firm, which is the most important music streaming service of its sort, has continued its march of progress: It has set the expectation that, when it reviews its newest outcomes subsequent week, it eclipsed 200 million subscribers on the finish of the final 12 months, for 479 million complete listeners. 

Spotify’s layoffs make it the newest firm in tech — and different industries — to be reducing workers. TwitterMicrosoft, AmazonMeta and Google even have let go hundreds of staff in latest months. Like Spotify, many corporations have pointed to overheated hiring throughout intense intervals of pandemic demand; others have been hampered by deflating promoting enterprise. Taken collectively, they paint an image of the company world bracing for a broader world financial downturn. 

Along with the layoffs, Ek famous Tuesday that Spotify will reorganize a few of its prime management. 

Gustav Söderström has was named chief product officer, after beforehand serving as head of analysis and growth; Alex Norström was promoted to chief enterprise officer, after he earlier performed that function, centered on the corporate’s “freemium” enterprise mannequin, which refers to its mixture of free, ad-supported listening and paid subscriptions. 

Collectively, Söderström and Norström will serve now as co-presidents, Ek mentioned, “successfully serving to me run the corporate day-to-day.” 

Daybreak Ostroff, who was Spotify’s chief content material and promoting enterprise officer, will likely be leaving the corporate. Norström will tackle her obligations for content material, promoting and licensing. To assist with the transition, Ostroff will keep on as a senior adviser within the quick time period.